Liverpool are set to “reap the rewards” of an imminent uplift in the value of Champions League TV rights.
So says finance expert Doctor Dan Plumley, speaking exclusively to Football Insider about the Reds’ earning potential from a new deal with Relevant.
The firm has secured a £185million deal to sell the rights in the United States on behalf of Uefa, per the New York Times last Friday (4 February).
The new deal will come into play from 2024 when the Champions League is set to expand from 32 teams to 36 and nearly double its total matches.
Liverpool earned £201.5m in broadcast cash in the last financial year, with a large but unspecified chunk of that coming from Uefa.
And Plumley explains that the six-time European champions could see their Champions League cash soar in line with the new US deal.
“Relevant will sell the media rights on behalf of Uefa,” the Sheffield Hallam University expert told Football Insider‘s Adam Williams.
“It is the selling of the rights that have been secured, as opposed to the rights themselves.
“Relevant have told Uefa that they can guarantee that they will get over £185m for the rights in the US. That’s £74m more than the current US deal.
“If you bring this back to individual clubs’ perspective, the broadcasting money goes up and so does the prize money.
“That goes full circle and we come back to individual clubs like Liverpool. They’ll be the ones who reap the rewards.
“It’s the same with any broadcasting deal. If you can secure an increase, it will benefit the clubs in the long term.”
Liverpool are into the last 16 of the Champions League this term.
They will play Inter Milan in the first leg next Wednesday (16 February).
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