LinkedIn connects with UEFA and FA in Women’s EURO 2022 sponsorship

UEFA and The FA have announced a partnership with professional social network, LinkedIn, which becomes the latest national sponsor of UEFA Women’s EURO 2022.

Joining existing partners The LEGO Group, Pandora and Starling Bank, LinkedIn has stated that it will spotlight the sport’s females who have supported each other on their professional success journey.

The tournament, which is being named as the biggest European women’s sporting event in history, will be hosted in England this summer.

Guy-Laurent Epstein, Director of Marketing at UEFA, commented: “We are delighted to have LinkedIn join us as a national sponsor of UEFA Women’s EURO 2022. The addition of this major brand further enhances what is already an extremely strong roster of commercial sponsors associated with the competition. 

“This collaboration offers significant opportunities to further promote the competition through their platform and bring it to new audiences. We look forward to working together on what is set to be a record-breaking tournament that further grows the women’s game.”  

Furthermore, the firm’s activities will also aim to support women to achieve their goals, regardless of the profession or industry they are in, as well as drive content and conversations around women’s ‘empowerment, leadership, wellbeing and diversity’.

Ngaire Moyes, Vice President, Communications and Brand, International at LinkedIn, added: “At LinkedIn we’re championing a gender equal world that’s diverse and inclusive, and it’s a privilege to support UEFA Women’s EURO 2022 which actively shares and celebrates these values. 

“The tournament is set to be a landmark event that will provide professional female footballers with a platform to showcase their remarkable talent and achievements. Off the field, we’re increasingly seeing sports professionals use LinkedIn to share interesting stories and insights into their careers, and we know how powerful they can be to encourage and inspire others.”

From 6-31 July 2022, the competition is set to consist of 31 matches over 26 days across 10 venues in nine cities in the country.