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Kuaishou, a TikTok-like short video platform, has signed a broadcast agreement with UEFA for rights to Champions League games. The deal sees Kuaishou become the official streaming platform of the UEFA Champions League this season and gives the Douyin rival the right to produce videos based on original content provided by UEFA. Kuaishou has reportedly been on a sports-related spending spree since 2020, buying up rights to major events such as the Olympics, Italian Serie A football, the NFL Super Bowl, and the NBA among others. [36Kr, in Chinese]
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