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Financal gap grows as Premier League TV rights set to eclipse £10billion

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The European Super League is already here and has already been here, for years. Many just have failed to come to grips with the reality of where it was conveniently located.

As reported by Martyn Ziegler – Chief Sports Reporter for The Times – the Premier League is set to have a massive increase in their broadcast rights both at home and abroad, with the top flight of English football set to eclipse the £10billion mark from TV rights deals within the next three years.

Not surprisingly, the value of those rights that come from overseas markets will surpass that of home viewership, with non-UK markets contributing a larger value of return.

“International deals for 2022-25 will be worth £5.3 billion, up 30 percent, with the domestic rights bringing in £5.1 billion and commercial contracts taking the total to £10.5 billion. The figures, seen by analysts as being remarkable in the face of a general global rights recession brought on by the Covid-19 pandemic, were outlined to club chairmen and chief executives at a shareholders meeting in London.” Note: excerpt taken from The Times.

What does this all mean? Well, it is rather simple; the financial might of the Premier League has and will continue to spiral out of control until no other top league in Europe can compete. The failure to create the European Super League has become a moot point considering that a Super League was first formed 29-years-ago.

Premier League juggernaut dwarfs the competition

The harsh reality for football fans that do not follow English clubs makes for hard reading. Financial dominance in the Premier League is already at a level that continental clubs struggle to cope with, and given the massive uptick in commercial contracts set to take hold across the next three seasons, the picture that continues to be painted is one that shows everyone being left in the dust.

This was best summed up by The Telegraph’s Bundesliga expert Stefan Bienkowski via his personal Twitter account when he laid out the situation in harsh terms that are unable to be refuted.

According to Bienkowski, Bundesliga overseas TV rights bring in €200million annually for the top flight in Germany, but when compared to the Premier League, that figure is utterly put to shame by the PL’s €2.1 billion annual overseas TV rights starting in 2022 onward. In other words, ten times what the Bundesliga manages to bring in.

What does this mean for transfers or the ability to retain top talent in-country for German clubs? In a word; frustration.

As Bienkowski cited: “It’s one thing having Gladbach cash in on young players they’ve developed. It’s another if Norwich is able to pay more in salaries than Leverkusen or Bayern Munich.”

And the data backs that theory up appropriately if you look at the wage bills of the top forty clubs in Europe. The reliable Swiss Ramble compiled the numbers on Twitter in August of 2021 and the results rang true; 19 of the top-40 club’s in Europe regarding wage bills were in the Premier League as of 2019-20. That number has surely increased across the last two seasons and will undoubtedly continue moving forward.

Recent transfer spending continues to prove that money shouts loudest

If you need further evidence that points to the money flooding into the Premier League quickly becoming the defining factor, look no further than the current season and some of the spending trends that took hold in England both in the summer as well as during the January window.

Football’s financial imbalance to reach new gear as Premier League income from overseas to eclipse domestic counterpart

Newcastle United’s new signing Bruno Guimaraes poses with a shirt following a press conference at St James’ Park, Newcastle upon Tyne. Picture date Monday February 7, 2022. (Photo by Owen Humphreys/PA Images via Getty Images)

The deal that saw Newcastle United snag Bruno Guimarães, one of the most highly-touted midfielders in all of Europe across the last two seasons, and the massive pay hike that the Magpies put on the table and dared him to say no to is but one example that backs the fact that money is quickly becoming all that matters.

Another example comes from the deal that saw relegation-threatened Burnley replace Newcastle-bound Chris Wood with Dutch international target man Wout Weghorst; one of the most notable goalscoring outlets in the Bundesliga across the last three seasons.

Football’s financial imbalance to reach new gear as Premier League income from overseas to eclipse domestic counterpart

Further still, the reality is brought home once more when it is revealed that seven of the top-ten highest spending clubs (including the entirety of the top-five) during the 2021-22 season have been Premier League clubs, with England boasting eleven of the top twenty as well.

With more money coming in year on year, and TV revenue alone being able to cover the transfer spending habits of the top club’s in Europe without even taking into account the other numerous revenue streams that exist through sponsorship, corporate means, and other sources, there is only one reality and I am not so sure many of us are prepared to welcome it with open arms.






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